For instance, psychological reasons that motivate people to buy or not to purchase a product, as such factors help marketers in capitalizing on them.
People have now formed natural connections with this brand and they consider it now as a brand of happiness. There are several pros of having a number of brands in a category of product such as each and every sub-category of brand endorsed certain benefits and attributes that best fulfilled the target market's need; contained a common message of care and quality; monopolize the market; assist in establishing brand loyalty; as well as may assist in advertising mother brand.
The race for the prime position in the market still continues and Coca Cola needs to keep its efforts consistent to maintain its position in the market. The association of Coca Cola with Coke Studio and share a coke campaign has also given it a different taste. Coca-Cola puts its ads in movies, puts lyrics in bottles, and provides sponsorships for sports Coca-Cola.
Consumers typically inclines in gaining maximum product utility based on the restricted budget. The strong contrast colors in Coca-Cola brand image convey impressive brand identity to customers.
A typical brand logo of Coca-Cola is pictured as white letters in red background, or red letters in white background. During last 20 years, Coca-Cola has always paid more and special attention to its US consumers. As, consumers need to be pleased, they become satisfied depend on their prior experience, the price, the promotions of firm, brand connotation and many others.
It has been argued by the health experts that consumption of Coca Cola in large quantities promotes lifestyle diseases and also child obesity. On the other hand it is the need of the target market of Coca Cola which wants this different advertising style as adopted by Coca Cola.
For customers in different age and different countries and regions, they can choose their preferred product category. Today Coca Cola is the leading brand in the carbonated soft drinks industry and it has achieved this competitive position in the market with its advertising tactics, integrated marketing, viral marketing, Guerilla marketing and social marketing.
Undoubtedly, there is a huge dissimilarity between loyal and less loyal customers towards the products of Coca-Cola. It is a wide range for targeting. Sociological Influence While customers decide whether to buy a brand, or a product, and whether the brand worth a repeatedly purchase, their attitudes and decision making is very important.
Although the company is a manufacture of beverage, it business has penetrated in every walk of life.
The Journal of Product and Brand Management, 16 6Consumer behavior refers to the study of processes, organizations, groups or individuals they use to dispose, secure and select of ideas, experiences, services and products in satisfy needs and assess the process impact on society and consumer.
Brand equity of Coke is difficult to measure as it is solely depended on the consumer's belief and perception about the product. For instance, a consumer can be loyal to more than one brand of beverages, but a consumer of Coca-Cola cannot be loyal to Pepsi, but can be loyal to juice products or Spirit or 7UP.
Tastes of Coca-Cola carbonated drinks with unique formula to produce are unique for customers. Such beliefs and attitudes lead to protest against the company for their decision to replace the old Coke with new and different taste. However, eastern countries, including China, Japan, Korea, are less accessible for cola drinks.
Apart from this, the environmentalists have also shown criticism against the manufacturing plants of Coca Cola by saying that Coca Cola plants cause the depletion and contamination of water. Consumer Behavior Coca Cola June 14, - Coca Cola, Consumer The company's beverages are generally for all consumers.
However, specifically of coca cola regular brand following are the characteristics of their target customers. Age. The target market for the Coca Cola is based on age.
The target audience of Coca Cola is youngster or. Coca-Cola and Consumer Behavior Name of the Writer Name of the Institution Coca-Cola and Consumer Behavior Introduction This paper analyzes the consumer behavior of Coca Cola Company and studies its marketing implications. The Latest Reports with Statistics & Trends from Top Industry lanos-clan.comable Data · Award-Winning Solution · Best Market Reports · 10, Trusted SourcesTypes: Market Statistics, Industry Insights, Market Overview, Industry Analysis.
Jul 30, · How Coca-Cola influence Customer Behavior? Beside the effects of famous brand Coca-Cola has built, the company has continued to deliver its brand value to. Introduction This case study examines how consumer behavior has successfully been used to promote Coca-Cola brand in Thailand while the mark.
Feb 25, · In this week’s blog post, I will focus on the Coca Cola Advertisement strategy and how it affects consumer behaviour, whether in terms of good (positive) or bad (negative) behaviour.
In doing so, only two advertisements will be discussed including the share a coke campaign in the UK and Coca Cola’s American Super Bowl commercial.Coca cola consumer behaviour